How foreign trade uses customs data to develop customers
With the intensification of competition, the cycle of developing new customers is getting longer and the cost is getting higher and higher at this stage, and choosing a suitable and more efficient customer development channel has become an urgent need for most foreign trade people.
When we do business, we always do not know where to find the customer list. Customs data is one of the most important and efficient tools for finding customers.
Customs data refers to various import and export statistical data generated by the customs in performing the import and export trade statistics function. The task of customs statistics is to investigate, analyze and supervise import and export goods and provide statistical services.
- Application of customs data
– Keep abreast of foreign import status and develop new markets;
– Master all customers in foreign markets, correctly identify high-quality buyers, and establish direct cooperation;
– Gain insight into product structure changes, master the most cutting-edge market information, and monitor the dynamic development of the industry;
– Comprehensively monitor the purchasing loyalty of existing buyers to avoid cooperation crisis in time;
– Fully understand the changes in market supply and demand, and adjust export strategies in a timely manner;
– Grasp the development of global competitors and adjust competitive strategies at any time.
- How to use customs data to develop customers?
The implementation and normal conduct of international trade not only needs to be guided by default industry norms, but also needs to be managed and guided by certain government agencies. Among them, the customs department is a special government department that manages various import and export matters.
Of course, the work of the customs department is of course not limited to the management of various import and export work, and the sorting of various types of customs data is also an important part of their work content.
Some of these compiled customs data need to be publicized to the public, and some of them have been collected internally in order to protect corporate-related privacy issues. And this part of the customs data that has not been publicized is very valuable, and it is a beneficial assistant that we can use to develop foreign trade customers.
Since we want to use customs data to develop customers, how can we make full use of this part of customs data after we obtain this part of customs data through certain means?
Since we want to use customs data to develop customers, how can we make full use of this part of customs data after we obtain this part of customs data through certain means?
The first thing to be sure is that these customers are real and effective;
Secondly, make sure that the customer buys your related products (the data is retrieved by the English name of the product);
Finally, because there is transaction volume in this data, it can be determined whether the size of the buyer matches the production capacity of the company.
After determining these conditions, it is necessary to further determine:
- To confirm whether the purchased products, purchased models, requirements, etc. are consistent with your products;
- Seriously analyze the buyer’s own factors to see how strong the purchase is, how they usually purchase and how often they will go to the market to purchase products;
- It is also very important to understand the opponent in the market, so it is best for us to take a positive approach to investigate our possible competitors, and to have a general understanding of the overall situation of the opponent, so as to have a bottom line;
- After we have roughly grasped some information of the customer, in order to ensure that we can successfully develop the customer, we can go to the relevant website of the customer to conduct a search query, and try our best to obtain the specific information that can effectively contact the customer. Contact information;
- Next, take a closer look at their one-year procurement records, and learn about their procurement volume and procurement cycle. Based on these, you can write a development letter that is both concise and content.
When learning the information of potential customers, you must be fully prepared, and you can’t be sloppy. As soon as you see the customer’s mailbox, you will quickly implement the so-called “opening letter” strategy to the customer without making any more preparations. The behavior of the foreign trade development letter is affected by our insufficient preparation, so this also determines that our foreign trade development letter will not be too refined in content.
The general and general foreign trade development letter template saves time, but it will affect our development effect on customers. We must fully explore and make good use of the important role of customs data, search and verify customers effectively and through multiple channels, and ensure a high level of response rate for the customers we contact.
How to mine the customer’s contact information through customs data?
Taking customs data as an example, the specific search method is as follows:
1) Enter the customs query details page, enter the product keyword “Led light” to query, and a list of some countries will appear. Take the United States as an example to find 5957 buyers.
2) Select the country of the United States, click on the query buyer, where the company name is the name of the LED buyer in the United States, you can also query the product description, amount, quantity, and which suppliers to cooperate with.
3) As we all know, the original customs clearance bill of lading data only contains the customer’s company name and address, and basically there is no contact person and email address. In order to dig out key people and accurate contact information, we also need to use other auxiliary tools, such as search engines, social media, etc. In addition to detailed import and export data and trade overview, you can also see this button to find the buyer’s contact information. It’s all about it.