In the proportion of cross-border e-commerce parcels sent by countries around the world in 2019-2020, China’s parcels accounted for 60%, and China’s cross-border e-commerce export logistics demand is strong. However, the cross-border logistics chain is long, involving domestic collection, warehousing, domestic customs clearance, trunk transportation, customs clearance in the destination country, transshipment in the destination country, and distribution in the destination country. , the cost is also high, and any delay in any link will affect the consumer experience. This also leads to the overall cost of logistics accounting for up to 35% of the total cost structure of cross-border e-commerce. Cross-border e-commerce cost structure.jpg Is “reducing costs and increasing efficiency from the perspective of logistics performance” a false proposition? Most of the first batch of cross-border sellers going overseas adopted the distribution model, using explosive logic as sku, only focusing on the cost of front-end commodity procurement, ignoring the back-end logistics, and there are generally problems such as untimely delivery and long travel time, resulting in Consumers have a poor sense of experience, and a series of consequences such as bad reviews, complaints, refunds, and titles have come one after another. In the later period, boutique sellers gradually emerged, and began to pay attention to brand building and fan cultivation, focusing on all aspects of consumer experience, especially improving the digital level of back-end logistics performance management. Some data show that 60% of the orders of a mature brand come from repurchase; and 40% of online consumers around the world believe that poor logistics experience will prevent them from making second repurchase. Therefore, from the perspective of logistics performance, it is not a false proposition to achieve cost reduction and efficiency increase! To give an easy-to-understand example, seller A sells a product of 50, the total cost is 30, and the logistics cost is about 10. If the contract can be successfully fulfilled, +20; At present, it is basically impossible for the goods to be returned to the country, that is -30, and the loss between positive and negative is 50. Even if the goods can be returned, the loss of marketing costs and goods and logistics costs may be as high as 30%. How to achieve efficient contract performance in cross-border sales? Based on consumers’ expectations for faster and faster receipt of orders after placing an order, industry-leading cross-border sellers have begun full-link digital contract fulfillment to provide global consumers with a more transparent and controllable fulfillment experience. The fulfillment path of cross-border orders is mainly divided into five parts: “storage collection and dry cleaning”. So, how to effectively monitor the entire chain of cross-border logistics in a more controllable manner, and achieve efficient contract performance? Feibox smart contract fulfillment SaaS recommends starting from the following three directions. First of all, build a transport capacity pool where the data can be verified, and prepare multiple logistics routes according to the attributes of the commodities you sell and the country of sale. When selecting transport capacity, you should pay special attention to 3 data, which are the logistics provider (or a certain route) The average logistics timeliness, average receipt rate and the latest price system, if necessary, you can try a small volume. Of course, this part of the work is large in volume and high in complexity, and requires a lot of time and energy; The second is to monitor the whole process, pay close attention to abnormal orders, and intervene in after-sales in a timely manner once an abnormality occurs. Although overseas consumers can receive logistics with relatively poor timeliness to a certain extent, from the perspective of consumer experience, we need to pay attention to the logistics trajectory as much as possible and proactively inform consumers. For this point, you can refer to the relatively mature logistics node notifications of domestic e-commerce logistics. From delivery to receipt, consumers can be actively informed, so that users can know the transportation status of the goods well, which can give consumers more certainty Improve the fulfillment experience, reduce the anxiety of consumers waiting for logistics, and improve the store conversion rate; Third, an important part of the value-added weight of modern e-commerce is to use data to conduct a comprehensive review of the business and provide a reference for future development. We need to record the data of the whole logistics chain one by one and analyze each dimension, judge the quality of different logistics service providers from the dimensions of stability, timeliness, cost performance, etc., and use data to drive the continuous optimization and adjustment of logistics solutions.