11 Tips to Increase Your Indie Site Conversion Rate! 01 Improve website loading speed Website loading speed, it goes without saying how important it is! There is a score on the home page in the Shopify background. If the score is too low, there is a risk that the website loads too slowly. The reason for the slow loading speed of the website may be that there are too many background plug-ins, too large pictures and slow loading speed, etc. How to detect: Test page load times by entering a URL at this website, which can analyze it and find bottlenecks 02Show the CEO and the staff behind the scenes This is an effective way to build trust with consumers. On the homepage or “About us” page, you can build a more authentic emotional connection with consumers by showing the working environment, work status or team photo of behind-the-scenes employees through photos or videos. 03 Perfect policy terms The policy terms in the footer can give customers a great sense of security. Research shows that 63% of customers pay special attention to the return and exchange policy. If the same product can be sold without worry, they will even choose a higher price to buy it. . 11 Tips to Increase Your Indie Site Conversion Rate! Image source: screenshot of shopfiy page *Add a small assistant WeChat and private message us to get the template~ 04 Product Reviews Good product reviews will encourage customers to buy, and reviews with physical images will also help customers with sizing or color. Product reviews can be implemented with the following plugins: 05Provide a variety of payment methods For Europe and the United States, PayPal, credit card payment, and opening these two payment methods at the same time can effectively increase the payment ratio; secondly, the built-in cashier method is more effective than jumping, and at least 10%-20% can increase the payment conversion. 06 Landing page For consumers, the more they know about the advantages and highlights of a product, the more interested they are in placing an order immediately. As an important window for product display, the landing page should pay special attention to the following points: Title: The title is clear and reflects the value of the product. A product title that is too long will make people miss the point. Authoritative credit certificate: Delegating product patent certificate, quality and safety certification, or user feedback in the product description to reflect its own strength, help to eliminate user doubts and improve trust. Prominent Discount Codes: Use discount codes or promotions in an eye-catching way to inspire potential customers to take action. Picture: a family of three smiling faces, or a pet running happily, this kind of warm picture can gain affinity and goodwill. Clear value proposition: Tell potential buyers what’s special about your product in your product listing. What are the differences and advantages compared with other similar products on the market. Floating shopping cart button: When the user browses the product page, they keep swiping down to browse the product page. If you finally decide to buy, you often need to swipe up again to find the buy button. This undoubtedly increases the difficulty of the user’s operation. We want to help customers minimize the actions they need to take, which is to minimize their path to purchase. If there is a purchase button that is always suspended on the current page, it is convenient for users to place orders at any time, which not only acts as a reminder, but also greatly reduces the user’s operation time. 07 Payment Trust Icon To allow consumers to enter their credit card information on a website they have not heard of before, you must provide him with a sufficient sense of security, then various payment logos will be your good choice.
