First of all, what does SEO do? This needs to be said from two aspects, one is to understand from the operation mode of seo, and the other is to understand from the seo profession. From the perspective of operation, SEO is the same as the underlying logic of community, private domain traffic, and bidding, and it is a means of operation. The difference is that each different operation means focuses on different points and ways of thinking. For example, the bidding advertisement mentioned above is more similar to an investment behavior. Advertising needs to allocate a limited budget to different keywords, different regions, and different time periods in order to achieve the best return on investment. SEO is to improve the organic ranking and traffic by optimizing the website, content and other forms. The current seo is different from the previous years. It is now understood that seo is not recommended to simply be understood as website optimization, but should be multi-channel resource integration and traffic operation. If you understand it according to this idea, it is relatively simple to explain what seo does. SEO is an operational means to increase exposure and traffic by optimizing content. This content can be a website, an article, a short video, or even an answer to a question and answer. As long as the content is artificially output, there is room for optimization. From a professional understanding, seo is a position that completes the above work. In order to complete the above work, seo’s work must include the analysis of target users. After all, only if you know who the target users are, you can output the content they are interested in. It also includes keyword analysis and screening. You need to know what keywords your target users are likely to search for, so that your content is more likely to be seen by more people. Next, you need to do content, including articles, short videos, etc., in all the forms you can think of. This content must make users interested and meet the needs of users. Next, you must have the ability to analyze data. For example, if you have done content for a month, is it necessary to look back at the effect of these content? Of course, to see if the content is seen by anyone? Did other people pay attention when they saw it, or did they make a purchase? Carry out periodic data summarization and analysis, find out what is done well and continue to strengthen it, and gradually correct what is not done well. This process is optimization, which is SEO. 2. Can seo zero foundation be learned? There is nothing that can’t be learned. All SEOs have never been experienced, so there is no problem with this. It can be regarded as some suggestions for those who are planning or just entering the industry, just be a reference: 1. When learning seo, you must lay a solid foundation. This foundation includes the process of website construction, the basic theory of seo, and the necessary content creation ability. Many people will feel that these things are outdated and useless, but these are the fundamentals that support you as an seo. You can learn a lot of other knowledge later, but without this foundation, it is difficult to get a foothold and go far in this industry. Moreover, in order to face new channels and new methods in the future, these foundations are necessary. Over the years, I have really seen too many smart children. They learn things very quickly and get it right. But such people generally have a disadvantage, that is, they are too smart and want to find shortcuts in everything they do. It’s a pity that there is really no shortcut when getting started with seo, so don’t take it if you have one. In the end, I know a little bit about everything, but there is no one I can take out and carry on one side, which is a pity. When a person enters a new field, whether it is a company or a society, your growth period is limited. If you miss it, it will be difficult to come back later. 2. How do you view the current online or book tutorials? Do you want to read these tutorials? Yes, but don’t take it for granted. It is recommended to look at the art of seo at the beginning, although many things in it are outdated, but as a complete systematic theory, it is the most comprehensive one so far, and there is no personal emotional color. As for other books, if you have the energy, you can just read them, there’s no harm in reading them. As for the online tutorials, the same is true, simply go through it and see other people’s opinions. Don’t completely believe the tutorials written by anyone, read them, practice them, believe what’s right, don’t be superstitious about what’s wrong. As for books on seo, I do not recommend domestic authors, including books in the entire marketing field. Of course, there are big bosses and good books in China, but the probability of finding a needle in a haystack is too low, a waste of money and a waste of time. It is recommended to look at the foreign translated version, which is relatively more valuable. There are very few people who are still doing theoretical research in this area in China. The industry is like this, and there is no way. 3. How do you view the daily work of seo and the current corporate environment There are still companies in China that still need SEO, but the bosses’ understanding of SEO is not necessarily correct. Do seo in a company, don’t have a complaining mentality. I feel that the boss does not give the budget, other departments do not cooperate, etc., it is impossible for any project to operate in the environment of God’s perspective. Any company will have problems of one kind or another. The value of people is not to put the project into a perfect environment to run, in that case, the individual can do it well. The value of people is to make the project run with the best results in the current environment. This is the case for small companies with three or five people, and the same is true for large groups with tens of thousands of people. Alright, that’s all for now. Another word, don’t believe those who tell you every day that seo is going to die and that there is no future. One thing you are determined to do well, 360 lines, each line will have food to eat. My name is Dora. I graduated from the National University of Ireland. I have been engaged in Google’s overseas promotion for more than 10 years, helping many companies use seo to achieve stable growth of overseas business. write at the end 1. If you want to do Google SEO and overseas promotion, you can talk to me one-on-one if you follow me. I will provide you with some suggestions worth referring to with my many years of experience. 2. If you are new to Google seo and want to learn or communicate with your colleagues, you can also follow me to find me one-on-one. You must know everything and communicate with each other.
