In the past few years, e-commerce in Southeast Asia has developed rapidly, and more and more sellers have set their sights on the e-commerce market in Southeast Asia. In addition to the well-known Shopee and Lazada, there are many e-commerce platforms in Southeast Asia, such as Tokopedia, Zalora, etc. What is the current ranking of Southeast Asian e-commerce platforms? What are the 5 major platforms? First look at the ranking of monthly visits to Southeast Asian e-commerce platforms: Ranking of e-commerce platforms in Southeast Asia From the chart, it can be seen that Shopee’s development in Southeast Asia is very dazzling. Shopee has an average monthly visit volume of 198 million and US$44.4 billion in the first three quarters of 2021, with a significant growth rate. In the global shopping App ranking list (Google Play & App Store), Shopee ranks second in total downloads and third in user usage time. Shopee is more localized than Lazada and has more supply chain advantages than Tokopedia. (Excerpted from: “Global Cross-border E-commerce Platform Competitive Situation and Opportunity Research (2022)”) 1. Shopee Shopee was established in 2015 and is now invested by Tencent. In addition to six Southeast Asian sites and Taiwan, it has also opened up the Latin American and European markets. And in 2021, the global app downloads ranking is relatively high, with 198 million monthly visits. At present, self-employed individuals and enterprises can apply to settle in Shopee, and sellers can have domestic or cross-border e-commerce platform experience. Shopee can choose SLS or overseas warehouse for shipping, and the choice is more flexible. 2. Tokopedia As Indonesia’s most popular online e-commerce platform, it still focuses on the Indonesian market and currently has no plans for overseas expansion. Moreover, the logistics scope covers 93% of the Indonesian area, so its influence in the Indonesian market is relatively high, which also makes its position in the Indonesian e-commerce market more stable. 3. Lazada Lazada is currently the largest Southeast Asian e-commerce platform, established in 2012. The average monthly traffic of the platform reaches 162 million, and the annual active users exceed 100 million. In 2016, Alibaba Investment took a controlling stake in Lazada. 4. Bukalapak Bukalapak was founded in 2011 and is located in Jakarta, Indonesia. It focuses on the field of e-commerce. There are two types of services, C2C and B2C. The current monthly traffic is 13.58 million, most of which come from mobile devices. 5. Blibli Founded in 2011 by PT Global Digital Niaga (GDN), GDN is a subsidiary of Martin Hartono’s PT Global Digital Prima. The average monthly traffic is 13.58 million. At present, many e-commerce platforms in Southeast Asia have a background of Chinese companies, so they are relatively friendly to Chinese sellers, and the threshold is relatively low. There are also many advantages for sellers to go overseas.
