Due to the further development of electronic information technology and economic globalization, the influence and key role of e-commerce in international trade has become increasingly prominent, and it has become a market trend in China’s export trade. The future development prospects of cross-border e-commerce must help reduce economic costs, promote global trade facilitation, help improve the well-being of domestic people, and help create a good business environment to promote long-term and healthy economic development. Will continue to maintain high-speed upgrades From the perspective of exports, cross-border e-commerce export sellers have expanded from Guangdong, Jiangsu, and Zhejiang to the central and western regions, and have expanded from low-margin standard products such as 3C to new categories such as clothing, outdoor products, health and beauty, home gardening, and auto parts. This will ensure new space for the development of China’s export e-commerce. From the perspective of imports, due to the continuous entry of emerging markets such as Brazil and Russia, the promotion of computer technology, the gradual improvement of infrastructure, and the continuous introduction of the New Deal, China’s export e-commerce space will further expand. Studies have shown that due to the further increase in international purchasing power per capita, the increase in network coverage, the development of logistics, and the improvement of online payment, China’s cross-border e-commerce will continue to maintain a compound annual growth rate of 30% in the next few years. It is estimated that the turnover in 2019 will exceed About 20% of the total import and export trade. Imports increase rapidly, but exports still dominate In recent years, China’s cross-border e-commerce imports have continued to grow, and a number of active import B2C e-commerce platforms have continued to emerge. Shopping forms such as “haitao” and overseas purchasing agents are popular. Cosmetics, skin care products, luxury goods, trendy clothing, electronics Imports of consumer goods, food and health products have grown rapidly, but with the increasing influence of domestic global factories, the proportion of cross-border e-commerce exports is much higher than that of imports. In particular, foreign trade B2B is dominated by exports. With the continuous improvement of the domestic cross-border e-commerce policy and environment, under the promotion of e-commerce service companies, cross-border e-commerce will make in-depth use of the brand advantages of Made in China, and promote “Made in China” to “Domestic marketing” and “Created in China”. “Accelerate the transformation. Openness and clarity will be the general trend Due to historical factors and imperfect system construction, the customs has a low rate of comprehensive random inspections on postal parcels, unable to carry out unpacking and inspection of the value and type of goods of each postal package. In fact, a large number of overseas express parcels are not taxed, which directly causes domestic cross-border parcels. E-commerce has also appeared in the gray customs clearance situation of unqualified products exploiting loopholes in the policy. With the increase in the proportion of cross-border e-commerce, the need to open the front door, block the side door, and include the gray customs clearance items in the statutory postal supervision has further strengthened. In addition, the openness of cross-border e-commerce is conducive to ensuring the sales of genuine products, reducing transportation costs, and improving the after-sales system, which is the inevitable direction of the future development of cross-border e-commerce. In the future, as the openness of cross-border e-commerce pilots continues to advance, the supervision experience will continue to accumulate, and the sunshine model will be streamlined and institutionalized. The dual combination of “self-operated + platform” is the mainstream of the future? Guarantee of genuine products, price advantages, good freight logistics experience, and sound after-sales services will be the core areas of competition for cross-border e-commerce companies. The comprehensive competitive advantages of cross-border e-commerce platform companies are mainly reflected in areas such as product richness. They do not participate in transactions, but only provide opportunities for negotiation between the two parties on the platform. Since self-operated companies need to purchase overseas products first, they have higher requirements for the company’s financial strength and the level of product selection. Their comprehensive competitive advantages are mainly reflected in the areas of genuine guarantees and strong after-sales service. If self-operated companies can grasp market hotspots for key consumer products that are standardized and easy to transport, such as clothing, clothing, etc., they can form a strong competitive advantage in market segmentation. Fully considered, the next development trend of cross-border e-commerce companies should be “self-operated + platform” type companies, integrating multiple advantages such as rich products and guarantee of genuine products. The development of cross-border e-commerce still faces a series of challenges, including customs clearance, cross-border freight logistics, transaction security, and cross-border payments. B2C strategy will develop rapidly In recent years, China’s cross-border online retail has grown rapidly. Some e-commerce companies represented by Lanting Group and Vipshop have established independent B2C websites. A large number of foreign trade companies use third-party e-commerce platforms such as Alibaba AliExpress and Dunhuang.com to conduct retail business and export a large number of clothing, Daily consumer goods such as accessories, small home appliances, digital products, etc., and online transactions can be completed. In addition, cross-border e-commerce import strategies such as “haitao” have developed rapidly. Bonded strategy releases potential The bonded strategy is that stores use statistical analysis to import products that may be sold well into the bonded area in advance by shipping and other logistics. After domestic consumers place an order through the Internet, the store will directly ship the goods from the bonded area, which is more similar to B2B2C. Compared with the bulk, small, and slow international direct mail form, the bonded strategy can use centralized imports to adopt logistics forms such as sea transportation to reduce logistics costs. In addition, the logistics of shipping from the bonded area is faster, almost the same as that of domestic online shopping, which reduces the waiting time and provides a better online shopping experience. From the perspective of supervision, the bonded strategy also helps to improve the convenience of tax supervision. Although the bonded strategy puts higher requirements on the financial strength of stores, at present, the bonded strategy is the most suitable strategy for cross-border e-commerce development and the primary strategy for domestic e-commerce platforms. In addition, it should be noted that the goods entering the warehouse using the bonded strategy can be cleared as personal items without paying the 17% value-added tax of the traditional import trade, which may have an impact on the traditional import trade. The supervisory agency has also explored the formulation and improvement of relative Supervise the New Deal. Cross-border e-commerce is a major development trend in the future. Under this promising trend, more and more new sellers will flood into this market. Who can enter cross-border e-commerce earlier, who can better deploy cross-border e-commerce, who can seize more high ground, who can gain more advantages in this competition
