【Google Ads Column】B2C Purchase Tracking Conversion Complete Solution Conversion tracking is one of the top concerns of Google Ads China’s first community members. Reasonably accurate conversion tracking is a prerequisite for a high ROI account. This article aims to sort out the ideas and specific operation procedures of how B2C websites do purchase conversion tracking, so that everyone can get a B2C website and know how to set up the purpose of conversion tracking for this website. 4. Select “Buy” as the target, and use the default settings for operation optimization. Conversion name customization Select “Use a different value for each conversion” for the value, write the average order value or the default 1 for the conversion value. 7. The global website code is selected according to the actual situation The global code for any Google product has never been added to the site, select the first option “Some of your HTML pages do not have the global site code added” If the global code of GA or other Google products has been added to the website, choose the second option; If the global code for this Google Ads account has already been added to the website, select the third option. After the selection is complete, copy the code addition location and code to the txt document respectively, and send it to the website building technology together with the code and code addition location in step 8.
